Innovate without compromising your values.

I help museum and tourism leaders cut through the AI noise and make decisions their public can trust.

  • Strategy workshops
  • Audience research
  • AI governance
  • Staff training

Who is this for?

Cultural Institutions

GLAM: Galleries, Libraries, Archives, Museums

Strategic clarity as your institution evolves

I bring the evidence, you make informed choices. Together, we’ll work through complex trade-offs around visitor-facing AI, programming, fundraising, and digital transformation.

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A visitor in the concrete atrium of M+ in Hong Kong looks up as light from a skylight scatters into rainbows across the floor

Photo: Cai Fang / Unsplash, at M+, Hong Kong

Tourism & Travel Brands

Guest Trust in Phygital Space

Cultural insights for a better guest experience

Travelers see right through performative values. We’ll deepen their trust by making the right calls on AI tools, data governance, and vendor selection across your digital stack and service supply chain.

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Rainbow umbrellas suspended above Pink Street in Lisbon

Photo: Tatjana Petkevica / Unsplash, Pink Street, Lisbon

Why trust me?

Trained Anthropologist

Evidence-based audience research

Degrees from the University of Edinburgh and Boston University.

Board Leadership

Years at the helm, not just advising from outside

11 years of combined board service at cultural organizations.

Marketing Leader, AI Vendors

I've sold what I now help you govern

10+ years in AI software. IAPP-certified AI Governance Professional (AIGP).

Who you’d be working with →

Newsletter

If you can't use it, I don't send it.

Occasional dispatches on responsible AI, culture and policy.

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Let's talk

Get unblocked this week

I offer 30-minute consultations at no charge for boards and leadership teams.

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